How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Teardrop Piercing And How To Get One

Are you ready to get pierced again? Well, why not try the teardrop pierce? If you are feeling bold and you want something different when it comes to body piercing, you might want to try teardrop piercing. This piercing got its name because the pierced section is situated right atop the apples of your cheeks, just where teardrops usually fall. Those who get the teardrop pierce make use of the same earrings used for the belly or the brow.

Before getting this kind of piercing, here are some important things you need to take note of:

Visibility – Teardrop piercing is highly visible, unless you take off the earrings. It’s right on the ears and the hole stretches close to an inch so you can’t really use a regular earring to go through it.

Tolerance for pain – Most people say that this kind of piercing does not hurt. But in truth, it can. It actually depends on your own tolerance for pain and also the skin you have at that area. Remember that facial skin is softer and sometimes thinner than other parts of the body.

Sensitive skin – Teardrop piercing is done right on your skin. So make sure your face is not that sensitive because you will have to sanitize the piercing in two weeks time, very regularly. Make sure that you apply alcohol on the area without risking breakouts or facial allergies.

Aside from these things, you also need to take note of the person who will get the piercing done. Hygiene is very important. Make sure you are only getting pierced from a specialist who really uses clean tools. Here are some tips you can use to find the best piercing artist to do this work on you:

Ask recommendations from friends – Get in touch with your own network of friends. Ask them for their own recommendations. They might be able to give you the contact details of a good artist for the job.

Take a trip to the location – Before getting pierced, take time to actually go to the location and see how the artist will actually be doing the work on you. Does the place look clean? Do they use sanitized tools in there? Are you comfortable with the person who’s going to do the work on you? It’s also good to find a shop that’s actually near your home so that you won’t have to travel far with your fresh piercing on.

Talk with your artist – Tell your artist what you like and if you have pain issues, be upfront about it. Ask questions about teardrop piercing especially about cleaning it. They will be the best people to ask about it anyway. You can also ask if they could be the ones to provide the earring because some shops might only be willing to do the labor but will rely on your for the earrings.

The Origin, Characteristics and Uses of Roman Lettering

The Roman lettering style was developed from an old inscription found at the foot of a column built by Emperor Trojan in Rome in 113 B.C. A Frenchman called Nicholas Jenson first created the Roman lettering style in the fifteenth century precisely in 1470. It is also referred to as ‘Classical Roman lettering’ or ‘Quadrata’. The Roman alphabet took at least seven centuries to develop and did not contain the letters, J, U, and W.

Roman letters have ornamental or finishing strokes called serifs at both the top and bottom parts of the letters. These serifs give the vertical strokes of the letters stability and also make the letters graceful. The serif may be angular, thin, rounded or rectangular in their representations. This accounts for the varieties of serifs such as beaked serif, hairline serif, bracketed serif, sheared serif and slab serif.

There are other features that distinct this style of lettering from other forms of lettering. The letters have varying strokes of thick and thin. The vertical strokes are generally thick while the horizontal strokes are usually thin. Also, the letters have different proportions or sizes due to the transcending of thick and thin strokes. They are extremely beautiful and attractive because of the diversity in their stroke formation. Variety, which is a feature that breaks monotony or one format, is highly acclaimed with elegance by many people.

In addition, the letters stand erect or upright. This formal outlook of this lettering style makes it very appropriate to be used for official documents. This explains why mot documents for such purposes are usually restricted to be created in this lettering style.

Furthermore, the letters are carefully drawn or constructed. Due to the close attention paid to proportion and space, measuring devices are used by amateur designers who create these letters manually. Measuring tools on design software help in creating accurate representations of letters on personal computers.

This lettering is widely used for various purposes. It is used in writing the reading materials in books, newspapers, and magazines due to its excellent trait of readability. Also, they are used in designing packages for products and greeting cards for wishing people success in examinations, speedy recovery in ill health situations and many others. Again, they are used in writing the text on posters, banners, and other visual communication tools. Moreover, messages on citations are written in Roman lettering style. Names of participants in workshops, seminars, and other educational programmes are written in roman lettering styles on certificates.

It is one of the elegant lettering styles that ensure the designing of products in visual communication. Its rudiments must be carefully mastered and utilised by artists to achieve the maximum benefits.

How To Know If Your Piercing Is Infected

You decided on a body piercing, found a reputable piercer, and survived your appointment. Now your piercing is doing something unexpected, and you’re worried that it might be infected. Are these the normal signs of healing, or are you and your piercing headed for trouble? Read on to find out how to tell if your piercing is infected.

Any time your body is injured – including piercing – you might see the five signs of inflammation: redness, heat, swelling, pain, and loss of function. These are normal and indicate that your immune system is at work, but they can also be signs of infection. The difference is a matter of degree and timing.

Symptoms

Your piercer should tell you what to expect during healing. If you know what is normal, you will be able to detect trouble early. Let’s look at the possible symptoms of infection:

Redness – It is normal for a new piercing to be slightly reddened because blood flow to the area is naturally increased. Sure signs of trouble include redness that won’t go away, an expanding area of redness, or red streaks that track away from the piercing.

Heat – Heat also occurs because of increased blood flow and indicates a problem if it increases over time, is hot and not just warm, or just will not go away.

Swelling – Swelling is caused by a build up of fluid. Oral piercings are especially prone to it – a tongue piercing can take a week to ten days to settle down. Swelling is problematic if it does not go down as quickly as expected or gets worse. Your jewelry must be long enough to accommodate swelling. Otherwise, it is very hard to clean, and there is a risk that the jewelry could pull through the piercing and be lost under the skin.

Pain – It is normal for a piercing to be tender for a few days, especially if it is subject to movement (e.g. tongue, lip), or aggravated by clothing or bumping. Pain that worsens with time or is extreme indicates a problem.

Loss of function – An eyebrow might not have a lot of work to do, but a tongue will be slowed down by a piercing, and an infection will make this worse. A pierced body part that will not move or is too painful to move is not normal – you may have an infection.

Two more symptoms

Fever/chills/nausea

- Fever, sometimes accompanied by chills and nausea, is a definite sign of trouble. You either have a localized infection at the piercing site or a more serious (potentially fatal) systemic infection. Consult a doctor if you have a high and/or persistent fever, chills, or nausea. These are not normal reactions to piercing and you may need antibiotics.

Pus/discharge – Not every discharge indicates infection. During the early stages of healing, a healthy piercing will discharge lymph, which is just blood plasma without the larger proteins. It is a clear or slightly yellowish fluid that dries to a crust and is easily removed with warm water.

Pus, on the other hand, is definitely a sign of infection. It is largely made up of dead white blood cells and bacteria. It may be whitish, yellow, green, or gray, and may have bloody streaks and an odor. Yellow, green, or foul-smelling pus indicate a serious infection. Seek medical attention.

What to do

If you think you have an infection, contact your body piercer immediately. Piercers are often more knowledgeable than doctors, who can be prejudiced against or unfamiliar with piercings. However, if you think you are in trouble or your condition worsens significantly, you must seek medical attention. If you lose a piercing, you can get it redone – it is not worth risking your life or serious tissue damage.

Mild infections can likely be treated at home. One time-tested remedy is the salt-water soak. Dissolve 1 teaspoon (5 ml) of sea salt in 1 cup (250 ml) of warm (not so hot that you scald yourself) water in a clean cup, ideally a disposable plastic one for each treatment. Soak the piercing or make a compress with a clean washcloth saturated with the salt water. Do this two or three times per day, fifteen minutes per session.

Avoid antibiotic creams or ointments as they trap dirt and debris and do not allow the piercing to breathe. Do not remove the jewelry from an infected piercing. This could allow the piercing to seal, trapping pus and causing an abscess. Pay special attention to infections in facial or oral piercings – their proximity to the brain makes them especially dangerous.

Prevention

The best strategy is prevention; follow the aftercare instructions from your piercer. He or she will recommend a mild cleanser and a cleaning schedule. Never touch a piercing with unclean hands. Never use alcohol, peroxide, iodine-based products or harsh antibacterial soaps. They are much too strong and will dry skin, kill cells, and impede the healing process.